Loreal Preference Hair Color 4.26 – Pure Burgundy Cool Violet

Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet is a permanent hair colour cream from France that delivers rich burgundy tones with subtle cool violet undertones — ideal for anyone wanting to refresh faded colour or cover grey roots without harsh brassiness. In Bangladesh's humid climate, where hair colour can fade faster and develop unwanted warmth, this cool-toned formula helps maintain truer colour longer between salon visits.

What is Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet and how does it work

Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet is a permanent hair colour that uses oxidative dye technology to penetrate and coat each strand. The formula contains primary and secondary colourants that react with hydrogen peroxide to create lasting pigment within the hair cortex. Cool violet tones work to neutralise any underlying warmth, helping the burgundy appear more vibrant and true rather than dull or orange-toned. The cream base ensures even distribution, while conditioning agents help minimise the drying effects typical of permanent colour processes.

Who it suits best

• Dark blonde to light brown hair looking to add depth and dimension
• Previously coloured hair needing a rich burgundy refresh
• Grey or white hair that wants cool-toned coverage
• Normal to oily hair types that want long-lasting colour
• Fine to medium hair that needs gentle but effective colour deposit
• Faded red or burgundy tones that have lost their intensity

Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet works best on natural or previously coloured hair. Very porous or over-processed hair may absorb colour unevenly — patch testing on a small section first is wise. Those with known sensitivities to hair dye should consult a professional before use.

How to apply Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet

1. Mix one part Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet with one part oxidant (20 or 30 volume) in a non-metallic bowl
2. Apply immediately to clean, towel-dried hair, starting at the roots and working through to the ends — section hair thoroughly for even coverage
3. Leave on for 30-40 minutes depending on desired intensity; heat from a warm towel may help achieve deeper tone in Bangladesh's humid weather
4. Rinse thoroughly with lukewarm water until the water runs clear, then follow with shampoo and conditioner
5. Wait at least 48 hours before washing again to allow the colour to fully set and oxidise

What results to expect over time

Colour results from Loreal Preference Hair Color 4 26 Pure Burgundy Cool Violet appear immediately after rinsing, though the final tone settles within a few days. The cool violet undertones help resist the brassy fade that humidity and sun exposure often bring — particularly helpful during Bangladesh's long monsoon season. Regular deep conditioning treatments will keep coloured hair feeling soft, as permanent colour can leave strands drier over time. Touch up roots every 4-6 weeks to maintain an even look.

Check on Delivery: Inspect the product carefully when you receive your order. Packaging can vary between batches while the product remains the same original item.

Storage: Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Check expiry date on packaging before use.

Patch Test: If you have sensitive skin, apply a small amount to your inner wrist and wait 24 hours before full use. Stop use if irritation occurs.