Loreal Paris New & Improved Excellence Cool Creme permanent hair dye 5.11 Ultra Ash Light Brown

Loreal Paris New Improved Excellence Cool Creme Permanent Hair Dye 5 11 Ultra Ash Light Brown is a permanent hair colour from France that delivers cool-toned light brown coverage with reduced brassiness — ideal for anyone wanting ash brown hair that stays vibrant longer. In Bangladesh's humid climate, where sweat and monsoon moisture can fade colour quickly, this cool creme formula helps maintain the intended tone while conditioning hair during the dyeing process.

Loreal Paris New Improved Excellence Cool Creme Permanent Hair Dye 5 11 Ultra Ash Light Brown — what it does and how

Loreal Paris New Improved Excellence Cool Creme Permanent Hair Dye 5 11 Ultra Ash Light Brown is a permanent hair colour that deposits cool brown pigment while conditioning hair using a creme formula designed to resist brassiness and fading. The ash tones help neutralise unwanted warmth that often develops in humid conditions, while conditioning agents in the formula work to maintain hair softness during the colouring process.

Who it suits best

• Unprocessed or lightened hair looking to achieve ash light brown tones without warmth
• Previously coloured hair that has developed brassy or golden undertones
• Medium to thick hair that needs conditioning alongside colour deposition
• Chemically treated hair that benefits from gentle, creme-based formulas
• Anyone wanting grey coverage with a natural-looking cool brown result
• Fine to normal hair that responds well to conditioning during colour application

A patch test is recommended 48 hours before full application, especially for those with sensitive scalps or history of allergic reactions to hair colour. Do not use on severely damaged or broken hair.

How to apply it properly

1. Perform a patch test behind the ear or on the inner elbow 48 hours before use — do not skip this step
2. Mix the colour cream with the developer in the provided applicator bottle, then apply evenly to dry, unwashed hair starting from roots to ends
3. Leave on for 30-40 minutes depending on desired intensity and hair porosity — check colour development periodically
4. Rinse thoroughly with lukewarm water until water runs clear, then follow with your regular shampoo and conditioner
5. Avoid washing hair for 48 hours after colouring to allow the tone to fully settle, especially important in humid weather

What to expect from consistent use

Permanent hair colour works by penetrating the hair shaft, so results appear immediately after rinsing. However, the true tone stabilises over the first few washes. In Bangladesh's climate, where humidity and hard water can accelerate brassiness, using colour-protecting shampoos and avoiding excessive sun exposure helps maintain the ash tones longer. Touch-ups every 4-6 weeks keep regrowth consistent with the colour story.

Check on Delivery: Inspect the product carefully when you receive your order. Packaging can vary between batches while the product remains the same original item.

Storage: Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Check expiry date on packaging before use.

Patch Test: If you have sensitive skin, apply a small amount to your inner wrist and wait 24 hours before full use. Stop use if irritation occurs.