LOreal Elvive Colour Protect Purple Shampoo 200ml

Loreal Elvive Colour Protect Purple Shampoo 200ml is a colour-depositing shampoo from France designed to neutralise brassy, yellow tones in blonde, grey or chemically-treated hair. The violet pigments work to refresh colour vibrancy between salon visits while gently cleansing without stripping — a practical solution for anyone dealing with hard water minerals and strong sunlight that accelerate colour fading in Bangladesh's climate.

How does Loreal Elvive Colour Protect Purple Shampoo 200ml work

The violet pigments in Loreal Elvive Colour Protect Purple Shampoo 200ml counteract warm undertones on the hair surface. These optical brighteners reflect light in a way that makes blonde and grey hair appear cooler and more vibrant. The formula also contains gentle cleansers that remove buildup without compromising colour integrity. Regular use helps maintain salon-fresh tones longer, especially when hard water and sun exposure work against your colour investment.

Who it suits best

• Blonde or platinum hair that develops unwanted yellow or brassy tones
• Grey or silver hair needing vibrancy restoration
• Chemically coloured or highlighted hair prone to brassiness
• Hard water areas where mineral buildup dulls hair colour
• Swimmers or frequent sun-exposure hair that fades quickly
• Anyone wanting to extend time between colour appointments

Very dark hair may not see noticeable effects, and those with dry scalp should follow with a conditioning treatment. Always patch test if you have a history of sensitivity to hair colour products.

How to use it

1. Apply Loreal Elvive Colour Protect Purple Shampoo 200ml to wet hair after towel-drying excess water
2. Focus on mid-lengths and ends where colour tends to fade most
3. Lather gently and rinse thoroughly with lukewarm water
4. Use once or twice weekly, alternating with your regular shampoo
5. Follow with conditioner; if using in the morning, protect hair with UV spray when heading outdoors

What to expect over time

Results from Loreal Elvive Colour Protect Purple Shampoo 200ml appear gradually with consistent use. Brassiness begins to soften after two to three applications, while richer tones develop over four to six weeks. This is not a permanent colour solution — it supports and extends your existing shade. In Bangladesh's climate, where hard water minerals and year-round UV exposure challenge hair colour longevity, regular use helps maintain vibrancy between professional treatments. Pair with sun protection for hair and a balanced routine for best results.

Check on Delivery: Inspect the product carefully when you receive your order. Packaging can vary between batches while the product remains the same original item.

Storage: Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Check expiry date on packaging before use.

Patch Test: If you have sensitive skin, apply a small amount to your inner wrist and wait 24 hours before full use. Stop use if irritation occurs.