L’Oréal Paris New & Improved Excellence Creme permanent hair dye 400 Brown

Loreal Paris New Improved Excellence Creme Permanent Hair Dye 400 Brown is a permanent hair colour from France that delivers rich, even coverage while conditioning your strands — a practical choice for anyone in Bangladesh dealing with colour-fading caused by hard water minerals and relentless sun exposure. The humid climate here can strip vibrancy quickly, leaving hair looking dull between salon visits, and this dye helps maintain depth without compromising hair health.

What is Loreal Paris New Improved Excellence Creme Permanent Hair Dye 400 Brown and how does it work

Loreal Paris New Improved Excellence Creme Permanent Hair Dye 400 Brown is a permanent hair colour that uses a cream-based formula to deposit rich brown pigment while conditioning during the colour process. The ammonia-free oxidation system opens the hair cuticle gently, allowing colour molecules to penetrate and bind beneath the surface for long-lasting results. Conditioning agents in the cream help smooth the hair fibre during colour development, reducing the typical dryness associated with permanent dyes and making it easier to comb through coloured sections.

Who it suits best

• Those wanting a rich, chocolate brown shade without red undertones
• Colour-treated hair that needs refreshment between root touch-ups
• Natural brown or dark blonde bases looking for deeper dimension
• Hair that has become brassy or faded from frequent washing
• Anyone preferring cream formulas over traditional liquid dyes for easier mixing
• Premature greys that need consistent, true-to-tone coverage

A patch test behind the ear is wise before full application, especially if you have a history of allergic reactions to hair colour. Very porous or previously bleached hair may absorb the shade more intensely than expected.

How to apply Loreal Paris New Improved Excellence Creme Permanent Hair Dye 400 Brown

1. Mix the cream developer and colour cream in the provided bowl using the applicator brush until smooth
2. Apply evenly to dry, unwashed hair starting at the roots and working through to the ends
3. Leave the colour to process for 30 minutes at room temperature
4. Rinse thoroughly with lukewarm water until the water runs clear
5. Follow with a deep-conditioning treatment to restore softness after colouring

What to expect with consistent use

Results appear immediately after rinsing, though the true depth settles fully within 48 hours as the cuticle smooths. Maintaining vibrancy in Bangladesh’s climate requires colour-protective shampoo and limited sun exposure during peak hours. Regular deep conditioning helps prevent the dryness that hard water and colour processing can leave behind.

Check on Delivery: Inspect the product carefully when you receive your order. Packaging can vary between batches while the product remains the same original item.

Storage: Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Check expiry date on packaging before use.

Patch Test: If you have sensitive skin, apply a small amount to your inner wrist and wait 24 hours before full use. Stop use if irritation occurs.